I was listening to Armand Morin on an audio a few days ago from the founder of Generatorsoftware.com. In this review of his new affiliate program, he was talking about a contest that he had put together for his affiliates to reward the one that had the greatest sales of his products or services. He was saying that there was no clear leader, and that anyone that was willing to put forth a major effort, could still win this thing.
Then he started to talk about what kinds of things a person could do that would still give them a chance. What I like best about what he said is after a moment reflection, he said, “Here are the things I use.”
Now, in my mind, those are magic words. I might have been doing ten thing at one time like I usually do when I listen to audios, but when someone that is making a lot more money than me opens up and shares the top things that they are currently using to build their business, suddenly, I am sitting up straight at the front of the class, note pad an digital recorder ready to go.
So, here is what he said he would do. First he said that he would send out multiple emails to his list, internet email marketing. That to me was a given, but I like hearing it because it just confirms to me that as long as I am building my list, I am on track.
The next thing he said he would do is multiple mailing to other ezine owners lists, another type of internet email marketing. I personally have only done this once, and had OK results. Believe me, OK results means that I got results, which means that this actually worked unlike most of the things I try. This is a way to use someone else’s ezine to publish articles.
In case you don’t know, when you subscribe to a news letter, or sometimes called an ezine, this means you want to receive information from the author so it is not spam. One of the things that ezine owner do is sell ads. These ads can come in several forms, such as a link on the regularly published ezine, or you can pay to have your message emailed to the ezine owners list. This is called a solo add. I believe that Stone Evens says this is the preferred method. You can find lists of these in ezine directories.
Again, Armand Morin said this is one of his personal methods of marketing, so I want to share with you two things that he thought were important enough to mention. First, that not all lists are created equal. That means, that if the subscriber don’t hold a high value to their subscription, odds are you are not going to get as good of results from your add to them.
The main point he was making here is that you use links that give you the ability to track your response to your offer, or see how many new subscribers you get to your list. This way, you may go through a few ezines before you find 4 or 5 that really pull good results for you. This keeps you from using ones that you pick randomly, and never get very good results from over and over.
Simply put, you would rather do a little tracking and find 5 lists that you are getting a 10% or higher response from, that just pick 5 and not know it but only get 0%, 3%, .09%, 6% and 1%. If each list had 100 people, this would mean the difference between having a response of 50 people and knowing you can expect that, or getting a response of 11 people and being oblivious.
Next article, I will share with you something that he shared about using blogs, and why he doesn’t use Google’s blogspot.com. I tried what he said, by posting two new articles on a blog that I created as per his instructions, and got a first page listing on a Google search in 5 days. I was amazed.